TikTok Post Ideas - Goread Resources

On any social media platform, coming up with killer content takes time. This means your TikTok post ideas will decide your account’s success. Business and personal profiles alike must find the ideas that fit their niche. In this post, the GoRead.io team shows how to bring your great ideas to life.

A person recording themselves on their phone.

Why Your TikTok Post Ideas Matter

Every great TikTok video starts with an equally great idea. Content standards are always shifting, and it’s important that you keep up. You have to embrace new formats and trends — no matter your niche.

Your content ideas will set you apart from everyone else. It’s essential you join trends and make the most of pre-existing post types. But you must also come up with something new yourself. In doing so, you could be the one to set up new trends.

A great idea means people will like your video. If they engage with it, then it’s more likely the TikTok algorithm will push it on For You Page. This can connect you with your main audience and even potential customers.

Your goal on TikTok might be to become a big part of your niche network. You can only do this if you go beyond copying others. Even when you join trends, you must put your own spin on these types of videos.

Someone setting up their phone on a ring light to record a TikTok.

Good First TikTok Post Ideas

On any platform, first impressions matter. Not everyone will see your profile at its very start. But your early videos will set the stage for your account as a whole. Here are some ways to kickstart your TikTok account:

General introduction: Simply introduce yourself to people and explain your profile. This is sure to help people immediately connect with you as a person.
Demonstration or tutorial: Show off a product or process in your niche. This shows you plan on helping people and that you know what you’re talking about.
Challenges: Using popular TikTok challenge hashtags gets eyes on your profile. But your video itself is a chance to highlight what makes you stand out.
Routine post: Share your daily routine, perhaps a normal workday. You could show your viewers exactly why you love being a part of your niche.
Current events: Join in on a trending discussion or news story. This can even be a good opportunity to post a funny sketch that people then share.

A woman is applying makeup to another woman as a phone is recording them.

Appealing to Popular TikTok Communities

TikTok has hundreds (if not thousands) of communities. Every single one stands apart in its own niche. This is how you connect to your target audience. Here are four of these communities with post ideas for each.

1. Cooking

Foodies love using TikTok to show new recipes or their local cuisine. You could spotlight your favorite nearby restaurants, for example. Film yourself trying a popular dish for the first time. Or share an entire cooking video about your kitchen hacks. You’ll grow as a cook or just someone who loves food.

2. Fitness

You could post workout motivation videos that encourage people to hit the ground running this week. Consider making your own workout routine and dance videos. Is there a great new social media challenge on TikTok based on fitness? Do you want to review your new exercise machine? There are so many great directions you can take this.

3. Makeup

If you’re on BeautyTok, there’s no limit to the great looks you can share. You could style yourself after fictional characters in makeover videos, for example. If you’re on a budget, show off your dupes and how they compare to the real products. Every beauty tip and trick you use could also help someone else.

4. Home Improvement

TikTokers have so many great ideas for changing the home. You could join them by sharing your latest DIY projects. Did you make your decorations yourself? Post them and provide a tutorial that other users can follow. Other home maintenance and even home office tips may also get a lot of traction.

A woman smiling and listening to music through her headphones.

Using Music in Your TikToks

A Pex report shows that 85% of 2023’s TikToks had music. This was under 70% just a few years earlier. More and more people are embracing TikTok’s music features. This means you must try to incorporate this into your own content strategy going forward.

Catchy music can help your videos stand out. TikTok even has its own built-in library of songs. Use this to find which music is currently popular. Can you find a way to make the lyrics suit your niche? Is your network using these songs for any challenges or trends?

Lip-syncing videos could take off in any sector. Simply record yourself mouthing along to a song. Then, add a caption that shows how the lyrics reflect your opinion on a topic in your network.

A group of people playing with plastic cups as part of a challenge.

Joining TikTok Challenges and Trends

If you need a new video idea, don’t be afraid to check TikTok’s latest trends. These may be part of your specific network. They could also be site-wide memes.

For example, you could post a “story time” about a particular prompt. If you’re a beauty TikToker, there might be a challenge to style yourself after a 1920s icon. These trends can really take any form. Even business owners could join these to show their fun side and reach a new audience.

Look for trending hashtags in your niche. It’s also worth checking your competitors and other big profiles across your network. Their latest videos may point you in the right direction. If you join a challenge or trend, add the right hashtag. This lets other people easily find your video.

A woman sitting cross-legged on a couch and reading a book.

How Businesses Can Leverage TikTok

Companies often rely on TikTok to connect with younger audiences. This may give their brand a whole new vibe by showing the people behind it. Your business can even add its products to the official platform shop and sell them on TikTok. This means connecting with users could mean finding new customers.

If you’re looking for good first TikTok post ideas, a simple introduction goes a long way. Your firm needs a face to complement its content. This could be you, your head of marketing, or a TikTok brand ambassador. A full “meet the team” video could be especially helpful.

Every video is now a new ad opportunity. You can even clip or repost customer reviews that you see on the app. This shows your products have much to offer. TikTok LIVE also lets you connect with your audience and answer their questions in real time.

Two people sitting together as a phone is loading the TikTok app.

What Is TikTok-First Content?

You can’t just repost your Instagram videos on TikTok. You must make TikTok-first content that fits the platform perfectly. It’s paramount you take the app seriously in your strategy. This means you have to embrace the popular types of TikTok content throughout your niche.

TikTok videos often have a focus on fun video transitions and effects. Look at the For You page for inspiration and tailor each post you make to the platform. Use special editing features which are only available on TikTok.

For example, the app’s Stitch feature lets you play a clip of someone else’s video. This acts as a springboard for your own response. You might build upon a point they make. Or you could offer a different perspective while sharing your own experience.

Frequently Asked Questions

What’s the best content to post on TikTok?

This app is more about fun than most other social networks. Consider adding comedy sketches or anything that shows off your personality. If you have a business account, this can even help your sales.

Which topic is best for TikTok?

You have a chance to grow in any niche. Authenticity is what will help your profile — not chasing every popular theme. However, beauty, reading, cooking, and thrifting are some of the biggest topics across the site.

What is the most popular topic on TikTok?

The app’s beauty/makeup side might be the most popular overall topic. This is because makeup, in general, is so popular. Virtually anyone can come up with a new look that dazzles viewers.

What are some good TikTok account ideas?

You could pattern your profile after someone you admire. This can be a “stan” account, one that follows your favorite celebrity’s life. You could also make yourself the brand and devote yourself to becoming an influencer.

TikTok Post Ideas and Engagement

Your TikTok post ideas only matter if you have a great audience to enjoy them. The same goes for other social networks, including Instagram. GoRead.io’s team can connect you with followers who always keep up with your latest content.

We never use bot accounts. This means you’ll get real engagement that helps your account find its target audience. Try out GoRead.io today, and grow your TikTok in every way that works.

TikTok Post Ideas: Planning Out Your Profile