A large part of being a TikTok creator is coming up with and effectively executing engaging content ideas. Easier said than done, we know. The truth is that, given TikTok’s immense popularity, it’s hard to stand out among the crowd.
We can help with this. In today’s guide, we’ll provide you with the video idea you’ve been waiting for. From workout videos to makeup tutorials, we have the best content ideas for TikTok influencers, both novices and seasoned pros!
What To Post on TikTok: 7 Factors To Keep in Mind
TikTok is the fifth most used social media platform worldwide, according to Statista. So, you need to know what type of TikTok creator you want to be and what kind of people you want to follow your videos before trying out popular trends.
Here’s how you can find out what you specifically should be posting on TikTok:
- Clarify your goals: Start by asking yourself why you want to be a TikTok influencer. Are you doing it for fun? Do you want to build a brand with an abundance of TikTok views, followers, sponsorships, and satisfied customers?
- Define your passions: Think about the things you love, something that you could talk about until the cows come home. Whatever those things are will be the things you use to lay the foundation of your content.
- Reflect on your strengths: We’re all good at something. Perhaps you’re a great teacher, a talented creative, or you’re really good at making people laugh. Consider what you excel at and show it off in your content.
- Discover your niche: Now, you need to find your place in the TikTok community. Investigate accounts that you admire and niches you feel like you could flourish in, such as comedy, fitness, and cooking.
- Meet your audience: You need to consider your target audience and their desires, goals, and preferences. With this understanding, you can tailor your content to what they expect for maximum engagement.
- Monitor trends: Participating in top TikTok trends can open the door to new realms of success for you. Sift through TikTok’s Discover page and take note of trends that you’d enjoy doing and that align with your goals.
- Be true to yourself: No one can do you better than you can. Your uniqueness is going to set you apart from other creators. So, celebrate the things that make you you in your content.
Top TikTok Content Ideas for Beginners
When you’re new to any social media platform, you need to make a solid first impression with your content. We have some TikTok ideas for beginners that are sure to help you make a memorable splash on the platform.
Mini Vlogs
We can’t talk about ideas for TikTok content without talking about mini vlogs. Mini vlogs are simply short videos that provide your viewers with honest snippets of your day-to-day life.
These vlogs are perfect for TikTok newbies, as they don’t require elaborate setups or expensive equipment. What’s more, you can easily adapt them to your style/niche, all while leveraging trending TikTok hashtags and sounds.
Above all, mini vlogs give you the opportunity to let your audience connect with your most authentic self.
Challenges
Challenge videos speak to visibility, fun, creativity, and, of course, convenience. After all, they come with their own parameters, so they are easier to create than a completely original video.
They are also incredibly versatile, spanning categories like dancing, makeup, acting, lip-syncing, and art. In other words, finding a challenge that mirrors your niche shouldn’t be too difficult!
Additionally, participating in a challenge gives you the chance to show off your talents and creativity. This is a great opportunity, as talent and uniqueness are key to social media engagement.
Duets & Stitches
It’s no secret that reaction content has been (and still is) extremely popular for some time now. On TikTok, duets and “stitches” make for incredibly engrossing reaction content.
If you’re unfamiliar with those terms, don’t worry; they are simple to understand. They are both features that you can use to combine your content with another creator’s post.
One of the biggest advantages of these features is that they don’t require an immense amount of effort straight away. Depending on the video you choose, you could even tap into another video’s virality and engagement, boosting your account’s growth.
These TikTok functions also enable you to establish a sense of community. It’s a part of our nature to share things that we enjoy with others so we can empathize and connect more. Embrace this; you’ll find it easier to close the gap between your content and your target viewers.
Faceless Content Ideas for TikTok
Being yourself in front of millions of people can be daunting at first. It’s perfectly understandable if you don’t feel entirely comfortable showing your face on your account immediately. If you’re feeling a little camera-shy, try the following ideas.
Pet Videos
If you’re not ready to be the star of your content, shine the limelight on your pets. Your adorable animals can be a limitless source of feel-good clips and funny videos.
Even while you’re off camera, your interactions with your pets can tell an endearing story about your friendship and love. Your viewers will undoubtedly resonate with the bond between you two and will want to stick around for it.
Beyond this, watching cute animal videos is scientifically proven to relieve your stress and boost your happiness. Ultimately, when you have science on your side, you know you’re onto a winner.
Tutorials
Tutorials combine visual engagement with the joy of learning something new. Best of all, depending on what you’d like to teach your viewers, you don’t even need to show your face.
For example, many popular niches on TikTok can easily be hands-on, including cooking, DIY crafts, and life hacks. You could even create beauty, hairstyling, and fashion tutorials without showing your face. You just need a model in your place.
Use animations, soothing music, and snappy, creative edits, and you’ll easily create an engaging, helpful tutorial.
Aesthetic Videos
We can’t get enough of aesthetics! There’s just something about visually satisfying content that makes us feel good, and you should tap into that feeling.
On the visual side, aesthetic videos strike the right balance between pleasant colors, balance, shapes, movement, and crisp image quality. However, the emotional side of aesthetics focuses more on the smaller experiences that we can all relate to and enjoy.
For instance, we all love the feeling of having a neat, clean bedroom or indulging in a night of self-care. Alternatively, we love to experience beautiful new places, so if you like to travel, aesthetic videos are perfect for you.
Fitness Content Ideas for TikTok
TikTok post ideas and fitness go hand-in-hand, with fitness being a category that currently sports 548.1 million posts. If you can see yourself being successful as a fitness guru, consider the content ideas below.
Quick Home Workouts
Showing off an intensive workout routine can turn those who are new to fitness regimes off from your content. So, instead, we recommend starting simple with quick home workout videos.
These videos won’t break your bank with the need for expensive equipment or pricey gym memberships. This benefits you and your viewers, who may be looking for a more affordable but still effective way to exercise.
Plus, simple home workouts can create fitness challenges that your audience is more likely to engage with.
Tip: Focus on 3-5 exercises, keep it concise, and lift your viewers’ spirits with positive words of motivation.
Fitness Myth Debunking
There’s a lot of misinformation out there about fitness, which can lead your viewers down a frustrating path. By following myths and ineffective guidance, your viewers could lose motivation when they don’t see the results they want.
Obviously, this isn’t great for your viewers, but it also isn’t great for your TikTok engagement rate. So, we recommend creating a fitness myth debunking series to motivate your viewers and spread valuable diet and fitness advice.
By doing this, you’ll communicate to your viewers that you know what you’re talking about and consequently earn their trust.
Transformation Videos
Before and after videos are popular because they represent growth, improvement, and positive transformations. You can’t spend too long on TikTok without seeing at least a couple of glow-up transformation videos for a reason.
You can share your own journey of physical transformation or even react to/share the stories of others. In either case, you’ll engage, motivate, and inspire others to reach their own self-improvement goals.
Overall, when you make your viewers feel good about themselves, they’ll come back to your TikTok profile time after time.
3 Popular Content Ideas for TikTok
Now, let’s think outside the box. Below, you’ll find some TikTok content ideas that will inspire you to unleash your individuality.
1. Creative Makeup Videos
Makeup is about more than just glamorous looks. If you’re a makeup lover, you have an endless stream of content ideas.
You could make a challenge out of your makeup content. Think of challenges like using only one product or ditching the mirror altogether. For maximum visual appeal, you could create looks inspired by different fictional characters, styles, or a blend of the two!
Imagine creating a look that introduces Ursula from The Little Mermaid to Y2K. A look like that is bound to turn some virtual heads.
2. Conspiracy Theory Videos
Conspiracy theories explain the mysterious, replace confusion with clarity, and remove the smoke and mirrors from the magic trick. That’s what makes them so appealing to watch and create content around.
As an added bonus, there are many ways you can approach conspiracy theory videos. You could introduce your audience to the wildest ones, debunk them, react to them, and more! You could even entertain the possibility that your conspiracy theory is true and explore what that world would look like.
With great execution, you could make your viewers feel like your partners in crime as you unravel the craziest theories.
3. Mini Episode Videos
Let’s say you’re passionate about storytelling, and you need a creative outlet for your narrative ideas. Why not use TikTok as your stage?
You can create mini TV-like episodes with your friends or fellow TikTok influencers, creating captivating scripts and props. The great thing about TikTok storytelling is that you can actively involve your viewers in the story’s direction.
At the end of every episode, you can leave the fate of your characters in your viewers’ hands. All you need is a simple TikTok poll, and your viewers will be well and truly hooked!
How To Find Content Ideas for TikTok
While our video ideas will keep you busy for some time, there could be moments where your creativity runs dry. If this happens, there’s no need to worry.
We have some pointers as to where you can find new content ideas that will rejuvenate your creative process, such as the ones below.
- Other creators are an excellent source of new inspiration. Check out the top creators in your industry and see if their content sparks new ideas for you.
- Consistently monitor new trends on TikTok’s trending page and think about how you can add your unique style to them.
- Revisit old trends and see if you can repurpose them through the lens of nostalgia.
- Turn away from the screen and see if you can find inspiration in your everyday life and surrounding environment.
- Experiment with TikTok content idea generators.
- Seek out advice or opportunities for collaboration with other influencers.
- Read your TikTok comments and see what your viewers engage with the most, or ask your viewers directly.
- Look for inspiration on other social media platforms like Instagram, YouTube, and Pinterest.
- Use the themes, sounds, and aesthetics of major holidays like Christmas and Halloween to come up with new content.
- Consider posting about current events and sharing your opinions and insights respectfully.
Use Top Content Ideas for TikTok and GoRead To Gain More Followers
Just researching refreshing content ideas shows that you’re passionate and dedicated enough to become a TikTok sensation. But even with your new ideas, it can prove a challenge to garner the attention your account deserves. That’s why you need a little help from GoRead.
With GoRead, you have access to affordable, authentic TikTok followers, likes, and views, as well as reliable security and support. What’s more, our packages are incredibly accommodating and suitable for any stage of your account’s growth.
Our mission is to help TikTok creators like yourself achieve the visibility, credibility, and engagement you’re striving for. No bots or long-winded purchasing processes, just your dreams and our ability to turn them into reality.
We don’t just offer content ideas for TikTok creators, we offer the tools you need to revamp your online presence. Connect with GoRead today to find out more about how we can help you achieve your content creation goals!
FAQs
What are good topics for TikTok?
Some incredibly popular TikTok topics include duet and stitch videos, creative tutorials, daily routine videos, challenges, and dance videos. Any one of these trending topics is bound to help you engage your target audience.
What content can go viral on TikTok?
Any type of content can go viral on TikTok! If you want to go viral, we recommend studying viral videos and determining what made them so addictive. From there, you should incorporate top trends in your TikToks while putting your own authentic spin on them.
What is the best niche on TikTok?
As you can imagine, consistently popular niches like DIY, beauty, and – of course – pet videos are solid contenders. But if you really want to expand your audience, you should experiment with the most popular niche of 2024 – cooking!