Among social media platforms, Instagram is the world’s second favorite. With 2 billion active users, each spends approximately 12 hours here monthly. We often see a rat race of followers, likes, and saves on Instagram. Influencers compete for more engagement and try to maintain the perfect follow-to-follower ratio.
We follow people to get a follow back from them. But what if you want to gain followers without following people back? Don’t worry! There is a workaround. Today, we will learn how to get Followers on Instagram without following. So, continue reading our hip-hop guide to organic growth and dominate Instagram.
How To Get Followers on Instagram Without Following
Gaining followers on Instagram is a tedious task. Users can easily buy fake followers with money, but is it safe to buy Instagram followers? Purchased followers don’t benefit your account in the long run. If you want to become a successful influencer, you will have to go the extra mile to gain authentic followers.
Here’s what you need to gain organic followers.
- Better Reach
- Trending hashtags
- Capitalizing on ads
- Instagram contests
- User-generated content
- An optimized bio
- Consistency
Let’s look at them in detail.
How To Get More Followers on Instagram With Better Reach
Wondering how to get more followers on Instagram? Many people search for relevant content on Instagram via Reels, posts, and Stories. Reaching a larger audience in your niche can help you gain potential followers.
Here are some strategies to increase your discoverability on Instagram:
Geo-Tagging
Always geo-tag your posts. If you own a physical store, tag its location. When traveling, tag the places you visit, including famous landmarks. If you’re attending an event, tag the event’s location. Geo-tagging makes your posts discoverable to people interested in those specific locations.
Tag Relevant Accounts
Use the @mention feature to tag other Instagram accounts in your posts. This is particularly useful when sharing user-generated content (UGC)—and tagging individuals appearing in your photos or videos. Don’t overlook tagging accounts that are integral to your business ecosystem. They could be suppliers, customers, employees, colleagues, and partner businesses.
Encourage User Tags
Getting users to tag your account is a proactive approach that works wonders. Place a call-to-action in your bio, like, “Tag @xyz to share your experience with us!” You can also incorporate this request into the call-to-action in your post captions. This strategy encourages your audience to engage directly with your brand on Instagram.
Cross-Promote Your Instagram
Broaden your Instagram profile’s visibility by promoting it across other platforms. Embed Instagram post links in your blog posts. Add an Instagram button to your website, making it easy for visitors to find and follow you on Instagram. Use an Instagram QR code to simplify the process of users discovering your page.
How To Get Followers on Instagram Without Following or Liking via Hashtags
Content is King on Instagram. But quality content is the key to bringing the right people to your account. The best strategy to optimize content to ensure maximum reach is to incorporate hashtags in captions. Let’s see how to get followers on Instagram without following or liking via hashtags.
Posts with at least one hashtag on Instagram receive 12.6% more engagement than those without any. Imagine the potential increase in engagement when you add even more popular hashtags. Instagram allows using up to 30 hashtags on feed posts and 10 on Stories. It provides you with plenty of opportunities to boost your account’s visibility.
It’s important to be selective with your hashtags. Not every hashtag will be effective. Focus on incorporating trendy, relevant hashtags to boost your account’s visibility. Before you add hashtags to your posts, verify that they are not outdated, banned, or irrelevant.
Run a Hashtag Contest
Running a hashtag contest is an effective way to encourage your target audience to follow your Instagram account. You can entice potential followers by offering a valuable prize. Ask them to follow your page, tag friends, or submit creative content in return. You don’t need to buy tools or hire services to organize a contest. Decide a prize, set the contest rules, and create content for your post.
Instagram is home to many hashtag contests that can inspire you. The platform’s algorithm considers comments, likes, and shares, which help increase your brand’s visibility.
Consider other types of Instagram contests to engage your followers further:
- Ask followers to create inventive captions for an image you post.
- Pose a trivia question and select a winner from those who answer correctly.
- Run a voting contest where you ask your audience to choose their favorite submissions. Use a poll to pick the winner.
How To Get Active Followers on Instagram Without Following via Ads
Paid ads and sponsored posts allow you to target your audience and set specific goals. Instagram’s algorithm also prioritizes paid content in feed rankings. The platform ensures your investment yields visible results.
These ads have the potential to beat top competitors on Instagram. If you have been searching for how to get active followers on Instagram without following, ads are the way forward. You will get quick responses, metrics for tracking, and impressive results.
Here are some strategies for utilizing your advertising budget:
Boost a Post
This is the easiest way to advertise on Instagram. With a few clicks and a small budget, you can transform regular feed posts into ads, increasing visibility.
Use Ads Manager
Meta Ads Manager enables you to create and manage a campaign with many ads under a single campaign umbrella. This approach is perfect for achieving various objectives or targeting different audience segments. An ad campaign also provides detailed, actionable insights into your content’s performance.
Collaborate With Brands or Influencers
Partnering with a brand or influencer offers a fast track to reaching a broader audience. It also gets you real followers. Influencer marketing is a great choice if you prefer someone else to do the bulk of promotional work. Brand collaboration is suitable to split promotional responsibilities with your partner.
Make the Most of Instagram Contests
Hosting an Instagram contest is an effective method to attract followers without the need to follow back. Offer a compelling prize to motivate your followers to share your post and invite their friends to participate. You can reward participants with loyalty points or discount vouchers.
Additionally, make sure to promote your contest across various platforms. Update your Instagram Stories with contest announcements. Run such contests monthly to catch attention and increase your brand’s visibility.
Consider these Instagram contest ideas to boost engagement and follower count:
- Like and Share to Win — This contest encourages participants to engage with your content. They could like, share, and leave comments on your posts or tag friends. The purpose is to expand your reach and increase engagement.
- Photo Sharing Contest — Invite participants to share photos featuring your products or store, ensuring they tag your account. Pick the winners based on the number of likes or votes their entries receive. It will create a competitive yet fun environment.
- Caption The Post — Engage your audience by asking them to create inventive captions for a post. This not only boosts interaction but also encourages creative participation. It can add wings to your content, making it more engaging.
- Periodic Contests — Maintain interest in your page by organizing weekly or monthly contests. This regular engagement keeps followers excited and attentive to your content. It also enhances long-term interaction.
- Voting Contest — Post a selection of products and ask your audience to vote for their favorite in the comments. Use the votes to enter participants into a draw, especially those who chose the winning product. This approach provides insights into your followers’ preferences while increasing engagement.
Hook Your Target Audience With User-Generated Content
User-generated content (UGC) stands as the word-of-mouth in digital marketing. It is authentic and cost-free content that strengthens a brand’s social proof. It indicates to visitors that your page offers valuable content.
Encourage your customers to post photos of your products after making a sale. Remind them to tag your brand. Always ask for permission before sharing their posts and tagging them in return.
If your business has a physical location, create an Instagram-worthy spot. Highlight your store’s setting in your Stories and regular posts. It will motivate visitors to capture and share their experiences about your store on Instagram.
Write Captivating Captions
While UGC helps, playing your role is necessary. Great photos grab users’ attention, but the captivating Instagram captions keep them engaged with your post longer. Captions provide extra context or details to your photos or videos.
Instagram allows captions up to 2200 characters, giving you ample space to craft your message. The cherry on top is that incorporating keywords can help your post appear in the app’s search results.
- Start with a line that captures attention. Use empathetic language, capital letters, emojis, or spacing for emphasis.
- Offer value by including mini-blogs or “how-to” guides within your captions.
- Use bullet points to maintain the user’s focus.
- Pose a question at the end of your caption to engage your audience further.
- Motivate followers to engage by asking questions, sharing opinions, or spreading your post.
Optimize Your Bio
Your brand’s Instagram bio serves as the homepage for your brand. It defines who you are and the actions you want visitors to take upon landing on your profile. Instagram allocates a 150-character limit for you to address these points.
Ensure your Instagram bio includes:
- A concise description of your activities.
- A revelation of your brand’s personality.
- A direct call to action (CTA), such as “read more,” “buy now,” “contact us,” etc.
- A link directing to your website, products, freebies, etc.
Remember, Instagram allows only one clickable link in your bio, so be smart. Brands often opt for a link to their website, but some prefer linking to recent posts and updating this link. You can also direct followers to your product pages by incorporating specific keywords. It enhances discoverability and engagement.
Crafting an effective Instagram bio is crucial for making a strong first impression. It informs visitors about your brand and guides them in interacting with your content. You can make them explore your website, check the latest products, or engage with the latest promotional offers.
Consistency Is the Key
Ultimately, consistency is the key to success. When looking to gain followers on Instagram, rely on consistency.
Instagram operates on a snowball effect: the more you post, the quicker your organic growth is. To speed up your growth, you must create a content strategy and post regularly to engage with other users. Ideally, posting twice daily at different times maximizes visibility. This means posting once in the morning as people wake up and again in the afternoon when they return home.
Users crave fresh content. They are more inclined to scroll through their news feeds than to search for old content via hashtags. But, overloading their feed with your posts can lead to annoyance or unfollows. Not utilizing Instagram’s posting capabilities to their fullest can frustrate some followers. Finding a balance that keeps your audience engaged without overwhelming them is crucial.
Boost Your Followers on Instagram With GoRead.io – H2
Tagging and sharing your Instagram across other platforms sets the stage for growth. Using hashtags and running fun contests keeps your audience engaged. Authentic posts and user-generated content (UGC) build trust. Meanwhile, ads boost the followers in time, as well as captivating captions and a bio that reflects your brand’s essence. Regular posting and interaction keep your community engaged and growing.
Now you know how to get followers on Instagram without following. If you still need help growing your Instagram and boosting followers, reach out to GoRead.io. We help brands and budding influencers gain authentic, engaged followers. When you join hands with us, we promptly begin working on your Instagram profile. So, grab the lending hand of GoRead.io and boost your followers today.