Instagram Live Best Practices To Capture Attention

The Instagram live best practices in this article will help you get more followers in any niche. This will help you compete in niches where a lot of content creators offer their viewers live streams. 

It can be daunting to create live streams since you can’t edit the content. However, with the Instagram live tips, you can tilt the odds of success in your favor. Some of the topics we will cover include planning, answering questions, and using the practice more.

A person shooting a live stream on their mobile device.

Does Going Live on Instagram Help Gain Followers?

Going live on Instagram helps gain followers since some of your viewers may decide to check out your Instagram URL. Then, they will click the follow button if they feel your account is relevant to their interests. However, to generate more Instagram followers, you’ll need to create an excellent live stream. 

The number of followers you generate depends on the livestream strategies you use and the size of your niche. Some niches are bigger and tend to get followers much faster. This means there are some factors outside of your control when it comes to the rate of follower acquisition. 

However, to increase your odds, you can focus on the content strategy, special guests, avoiding awkward pauses, and more. Also, it’s important to consider the target audience in order to have the right real-time interactions. 

Instagram Live Best Practices You Can Try Today

Now, let’s take a look at some of the Instagram best practices that will help you elevate your content quality. There’s no need to reinvent the wheel when you can use what already works for the top content creators. 

1. Use Practice Mode

Instagram has a practice mode feature that allows you to do a dry run. This will help you practice the content so that you iron out any mistakes. For example, you may realize that it takes half the time to go through your content in practice.

Also, you may uncover part of the stream that does not provide much value. You can then make alterations to increase the quality. This feature is great for beginners who are struggling with their confidence. 

2. Plan Ahead of Time

Don’t start a live stream without a plan for what content you will present. There’s no need to have a detailed plan for each minute of the livestream. After all, being spontaneous is great since it can lead to organic content. 

However, having a plan is important to give your audience information on what they can expect. Also, it will help you create a good quality stream with structure and a lot of content. Preparation is the key when you are a beginner or don’t have a lot of confidence.

The Instagram logo with a pink background.

3. Promote Your Instagram Live Stream

Nobody will know about your Instagram live stream unless you share the information in advance. You need to give people plenty of heads up to make time in their day to watch the stream. It’s a bad idea to rely on random people arriving in your stream since the number will be low. 

Live streams with low viewership numbers may seem empty in the chat box. This can detract from the quality of a stream, and that causes others to leave. Fortunately, you can avoid this by prompting your stream on Instagram and other digital properties. This might be your own website or other social media channels. 

4. Catchy Title and Description

Use a title and description that raises the internet level of your target audience. However, you must do this while providing an accurate description of what to expect. You’re competing with the live stream of other Instagram content creators. Therefore, you need to give the audience a reason to choose your own over the competition. 

5. Engage With the Audience

Many people come to live streams to see if they can ask the host questions via the chatbox. Therefore, you need to monitor the chat and answer questions. You might miss a question if you have a lot of people watching. 

Furthermore, Q&A sections of a live stream are easy to plan for since the viewers provide the questions. Note that many of your viewers might have the same question. Therefore, providing an answer to one viewer will also inform the others.

A person holding a mobile device and looking at an IG login screen.

Top Instagram Live Activities

There are a lot of different Instagram live activities that you can take part in to add production value. The activities in this section are just a few ideas that you can implement to add more value to your live streams. 

  • Travel-related content: You can create live streams in interesting locations while traveling. These allow the audience to see what these locations are like from the comfort of their mobile device. Furthermore, the location is the content, so there’s no need to come up with a lot of ideas. You simply need to choose the best locations for the live streams. 
  • Product demonstrations: Are you growing a brand on Instagram? Then, you can create live streams with product demonstrations. This is especially helpful for products with a lot of complexity. Also, customers can take the chance to ask questions, which can increase the conversion rate. 
  • Home tour: Do you want to connect with your audience on a more personal level? Then, you can give a tour of your home. You’ll be surprised by the number of people who might be more curious about the content creator’s personal life. However, you shouldn’t give away your home address since this can attract unwanted attention.
The Instagram logo on a mobile device screen with a white background.

Instagram Live Ideas To Get More Followers

Now let’s turn our attention to some of the top Instagram live ideas for getting more followers. These will assist you with expanding the scope of your IG account, which will help you meet objectives. This might be to get better brand sponsorship deals or sell more products. 

1. Collaborate With Instagram Influencers

You can do Instagram live streams with other influencers in your niche. This means you’ll need to meet up in real life for the best results. However, you can get exposure to their audience, and some of them will become your followers, too. 

Ideally, there will be a big overlap between the kind of audience the influencer has and your own. This means you can expect a bigger uptick in new followers since they will find your content relevant. 

You can start your search for Instagram influencers by using industry-related hashtags. Simply send them a message and you may get the response you need. Some influencers are also looking for collaboration opportunities, so it can be easy to find partners. 

You can also use the add a friend feature to interview the other IG account live. Therefore, you don’t need to visit them in real life, which might be more practical. Interviews give you more content that your audience might enjoy. 

2. Giveaway Streams

You can create live streams with the purpose of giving away products for free. These might be products from your own brand or those of a brand partner. You can generate more followers since users will not want to miss out on the next giveaway. 

Investing in giveaway streams can pay for themselves. That’s because monetizing the new followers can lead to more revenue. This Is especially true if you target new followers with an interest in your products. 

3. Call to Action

You can increase the follower conversion rate from live streams with a call to action. However, the execution of your CTAs is the key to ensuring you can get the maximum number of followers. Here are some of the top ideas for how to implement a CTA:

  • At the start: You can experiment with asking viewers to click the follow button right at the start. This ensures that people don’t leave the live stream without getting the pitch for why clicking the CTA is worth the time. 
  • After offering value: You can focus on providing value with your live stream and then suggest that users should click the follow button for more. This might be a more natural way of asking for a follow since users will better understand the value. 
  • List the benefits: It’s a good idea to provide the benefits of why users should follow your account. It educates the audience on why your account is worth their attention. 

4. Repurpose Your IG Live Content

You can repurpose your Instagram live content into reels and regular Instagram posts. For example, you can hire an editor to go through your live content and find clips to turn into reels content. This allows you to increase the number of views your content receives for not a lot of extra work. 

Also, some Instagram users may want to watch the live streams after looking at the reels. Some of these viewers will convert into followers, which will lead to overall account growth.

The Instagram app logo on a smartphone with a black background.

Is Instagram Live Difficult? 

Instagram Live is a lot of fun and easier than it might seem. That’s because there are a lot of ways you can engage with your audience when getting creative. After all, you can always fall back on Q&A sessions when you have run out of content to present. 

Now that you know the Instagram live best practices, give them a try for yourself. Make sure to plan for your first live stream and use practice mode to ensure you’re ready. Also, Instagram Live might be a format that you prefer, which makes it more interesting for you, too. 

Are you still struggling to get the Instagram growth you want from live streams? Then, take advantage of the service here at GoRead.io to get fast results. After payment is complete, we will get to work shortly to get you more followers and likes. This gives you the best chance to boost your account past competitors. So what are you waiting for? Give GoRead.io a try today for Instagram growth.