How To Boost an Instagram Post? Is It Worthwhile?

With 20.3% of the world’s population using Instagram, the platform has become a gold mine for marketers. Who doesn’t want to be featured on the feed post of its target audience? When you boost an Instagram Post, it goes viral and takes your efforts places. Be it for sales, general growth, or thirst for fame—boosting Instagram posts helps.

In this guide, we cover how to boost Instagram posts along with other important details. 

Why Do Influencers Boost an Instagram Post?

Instagram comes with a feature called “Boost post.” It helps influencers boost posts on Instagram and promote them to various audiences. Users can set and launch ads via this feature. Be it a post, story, or reel—Instagram’s promotional feature is super handy.

Boosting posts on Instagram brings a new audience to the account. When influencers invest sweat and blood into creating inspiring content, they boost it so the maximum audience can watch it. The boost gives them new followers, likes, comments, and remarkable reach.

How To Boost an Instagram Post?

Do you want to get more Instagram followers and excellent engagement? Then, you must be wondering how to boost an Instagram post. 

Here’s how you can boost your Instagram posts.

GoRead.io’s screenshot of Instagram indicating the “Boost Post” option.

Pick Your Goal

Set your expectations. Decide what you want from this boost. Instagram offers three options for influencers who want to boost posts. 

Here’s how each type of goal helps.

  1. More Profile Visits

If you want new followers, pick this option. It can also help in boosting sales if you have an online store. So, boost your followers and connect with influential models to increase traffic to your profile. 

  1. More Website Visits

Selecting this goal aims to drive more traffic to your website. This is a great choice for boosting an Instagram post, especially if you have an online product catalog.

  1. More Messages

This strategy encourages interaction by posting a question that prompts users to respond.

A food influencer taking a photo of an aesthetic yogurt bowl.

Pick Your Target Audience on Instagram

It’s time to decide who will see your boosted Instagram post by selecting specific audience parameters. It’s important to note the “Select Ad Special Category” menu. If your post deals with finance, employment, real estate, or similar topics, you need to state this in the menu.

Can Instagram Create an Audience Automatically?

Not in the mood to get things done? Leave it to Instagram. You can streamline the boosting process by allowing the platform to select your target audience. This feature identifies users like your current followers. It is convenient if you’re new to advertising or in a hurry to start your promotion.

GoRead.io’s screenshot of Instagram indicating the “Automatic” option to automate target audience.

Do you know how much it costs to buy followers on Instagram? It’s usually not too expensive. Therefore, we see many Instagram influencers with a large number of followers but weak engagement. It’s because most of them are fake. 

How To Create a Custom Audience?

Consider creating a custom audience for more control over who sees your boosted post. This approach is ideal if you understand your target demographic well. You can also aim for a specific group of users. 

Here’s how to create a custom audience:

  1. Locations: Select the country or countries where you want your boosted Instagram post to be a hit.
  2. Interests: Define the interests that will guide Instagram in finding the right users for your post. Pick topics that align with the content you’re promoting. 
  3. Age and Gender: Determine the age range of the audience you want to reach with your boosted post. You can set the age range between 18 and 65 years old.
GoRead.io’s screenshot of Instagram indicating the estimated audience size.

Set Budget & Duration

Once you’ve defined your audience, the next step is to manage the financial aspects of boosting your post on Instagram. This involves selecting a daily budget and determining the duration of the boost.

  • Daily Budget: The initial setting allows you to specify your daily spending. Instagram suggests setting this at a minimum of 5 USD. The recommended amount may vary based on your location’s currency.
  • Boost Duration: The second setting lets you choose the duration of your post’s boost. The platform recommends a minimum duration of 6 days.

Launch Post Boosting on Instagram

Boosting an Instagram post might initially seem time-consuming. But after you’ve gone through this guide, you can promote your posts quickly. 

  • Review Your Settings: Head to the Review page to double-check all your settings before launching your boost.
  • Boost Your Post: After confirming your payment details, tap “Boost Post” to start the promotion.
  • Track Your Post: Instagram offers detailed tracking for your boosted post. You can track it via Ad Tools in the Manage Section. The feature allows you to keep an eye on its performance.

What To Do When Instagram Boost Post Not Working

Is your Instagram Boost post not working? It usually happens because of various reasons. Sometimes, there are glitches in the application. Other times, we use the right device. Let’s find the solution to some major problems that bar users from boosting posts on Instagram. 

Switch to a Professional Account

To run ads, Instagram requires a business account. It is different from a personal account as it lacks privacy settings and offers analytical tools.

Convert to a business account via Settings > Account > Switch to Professional Account. Choose “Business” (not “Creator”) and follow the prompts to select your business type and complete the setup. You can link your account to Facebook in the final step.

Lift Restrictions on Your Account

Activities resembling spam, such as excessive liking or messaging, can lead to restrictions. Instagram deals with such activities by restricting the accounts from boosting posts.

Remove any content violating Instagram’s terms, reduce daily messages, and limit likes. Adjustments should restore account functionality within a couple of days.

Account Age Rule

Instagram promotions are available only after an account has been active for 30 days. It is mandatory to mature the account if you want to boost IG posts. 

Wait until the 30-day period has passed, or use an older account. You must ensure it’s switched to a business profile to access promotional features.

How To Boost Your Instagram Account

Wondering how to boost your Instagram account? When you boost the post, the profile gets a boost itself. But, boosting an Instagram account involves strategies and actions to increase its visibility, engagement, and follower count. 

Unlike boosting a single post, boosting an account requires a more comprehensive approach. Here are some strategies to consider:

  • Optimize Your Profile: Complete your profile with a clear display picture, a compelling bio, and a link to your website. Use a recognizable and search-friendly username.
  1. Content Quality: Post-high-quality, engaging content that resonates with your target audience. It includes photos, videos, stories, and reels. 
  2. Use Instagram Stories and Reels: These features are prominently displayed and can help you reach new audiences. Instagram often prioritizes new features, so using them can increase your visibility.
A person is boosting his post on Instagram.

Does Boosting Posts on Instagram Work?

As boosts are not free, many influencers wonder, does boosting posts on Instagram Work?” The answer lies in the details, as many factors impact the results.

Suppose your post is promotional. You believe it could attract more followers, increase website traffic, and drive sales. In that case, it’s worth experimenting with a boost to check its impact.

However, boosting a regular post to compensate for low reach or engagement is not wise. A post that performs poorly will likely see no improved results with promotion. 

Boost Your Instagram With Goread.io

Boosting a post on Instagram increases your visibility, engagement, and sales. Ensure that your content aligns strategically with your marketing goals. Carefully consider your objectives and the potential ROI before boosting a post. 

At GoRead.io, we’re known for our swift results. When you register and complete your initial payment, we elevate your Instagram presence, drawing in fresh followers, likes, and views. Your follower count will surge as we optimize your posts, ensuring you achieve the target number of followers.

If you want to boost an Instagram post and bring maximum engagement to your profile, let us help you. Experience the strength of GoRead.io and expand your circle of followers now.