Your social media profiles can only grow if you know what they need. TikTok statistics can show you how to connect with audiences and even use the built-in store. This is especially helpful for brand accounts. But is TikTok actually worth the investment? Read on to discover which online stats you should pay attention to.
The Importance of TikTok Statistics
Knowing how to use an app’s stats to your advantage will really help you out. TikTok metrics can show you the user base you want to target, for example. Your profile will only be worth the effort (and investment) if you make the most of it. Without the right information, you could soon waste both your time and money.
You must always take notice of who’s responding to your content. This might not be the specific audience you have in mind. But it could represent new growth opportunities. The app’s growing popularity (and average user screen time) isn’t slowing down. This means the TikTok app is sure to be a key part of your online presence.
TikTok’s parent company rarely publishes its own stats. When it does, this is generally to make sure marketers look at TikTok favorably. This means you must check independent reports to find details that aren’t in your TikTok account’s analytics. The firms writing these reports usually work with a lot less data. However, they can still draw conclusions that change your brand’s direction.
Looking at TikTok User Statistics
The people that make up your TikTok audience will massively affect your content. The platform’s overall demographics are especially critical here. Otherwise, you might end up chasing a target audience that just doesn’t exist.
In 2023, DataReportal compiled an extensive report on TikTok’s users. These stats’ specifics will likely be quite different today. But user metrics are constantly in flux. We can still observe a lot of trends that are broadly true at any time. Here are some of the most important user facts:
- There are at least 1 billion active monthly users worldwide aged 18 or over.
- 38.5% (420 million) of the app’s adult users fit into the 18-24 age category.
- In contrast, only 5.5% (60 million) of their adult users are aged 55 or above.
- There are notably more female TikTok users (53.4%) than male ones (46.6%).
- Over 127 million North American adults use this platform regularly.
These stats show that TikTok is perfect for targeting younger generations. Gen Z audiences are prolific on the app. More so than on most other platforms. If you want your brand to connect with younger buyers, TikTok is sure to be worth your time.
Why TikTok Engagement Matters
Your account generates stats with every post. These are important to keep in mind. They’ll even serve as actionable insights if you know how to read them. Your content’s engagement rates are a prime example. This is how many of your viewers like, comment on, or share your post.
Here’s a simple formula you can use to check any post’s rate:
(Number of likes + number of comments + number of shares) / (Number of views) x 100
Unfortunately, there is no clear answer to the average TikTok engagement rate. But boosting this number would still be a good long-term goal. Your reach might suffer if users are looking at your posts but not engaging. The algorithm will see this as a sign your content isn’t worth promoting.
Your personal TikTok user statistics will help highlight any audience gaps. You can then work on finding people who’ll engage with your posts.
Deciphering TikTok’s Influencer Marketing Statistics
It’s no secret that TikTok is full of influencers. On virtually every social media platform, marketers use these brand partners to sell products. But do they work? And will online marketers keep on using them through the 2020s? HubSpot’s 2024 Social Media Marketing report has the answers.
This cross-platform survey shows us how important influencers are on TikTok. Here are some of HubSpot’s main findings:
- 47% of marketers see more success with micro-influencers (below 100,000 followers).
- 24% of marketers say TikTok gives a better return on investment than any other app.
- 43% of Gen Z social media users prefer to discover new products through influencers.
- 32% of these people have actually bought a product because of an influencer’s posts.
- 90% of marketers plan to grow their content marketing strategy in (and beyond) 2024.
TikTok has plenty of potential for marketers. It’s already keeping up with YouTube, which 26% of marketers prefer due to its ROI. Combining this with influencers has a clear effect on audience purchasing decisions. This seems to be the case on all social media apps.
TikTok Shop Statistics: Is It Worth Listing Your Products?
The app’s built-in store lets brands and influencers sell products entirely through TikTok. This is a great way of simplifying purchases. And according to the right TikTok stats, it works. The metrics below come from TikTok directly. This means they might be more accurate than other reports.
Here are some of TikTok’s findings for business owners wanting to list their products:
- Gen Z TikTok shoppers are more likely (1.8x) to buy products their community likes.
- TikTok tech purchases end with app users spending 18% more money on products.
- The app’s users are 1.3x more likely to purchase something that boosts their mood.
- A third of users consider buying products they see for themselves on a TikTok LIVE.
- TikTok is 1.6x more likely to seem entertaining than traditional online marketplaces.
- Gen Z users are 1.2x more likely to interact with a brand through their TikTok page.
This is just a small selection of official TikTok shop statistics. One thing is clear: brand accounts can flourish on this platform. Industry is, of course, a massive factor here. But, the app offers a lot of success stories across plenty of sectors.
Is TikTok Worth a Brand Investment?
Even with these statistics, shifting your company’s focus to TikTok is a big decision. However, it isn’t enough to simply set up shop and hope for the best. You have to build a TikTok-first content strategy. This means people can tell your posts are authentic and specifically for TikTok.
This app has a high number of quarterly downloads at any time of year. It boasts a big audience across many demographics — but Gen Z is again the platform’s biggest group. You must make sure your videos fit your buyers. But you’ll get more from TikTok if this includes younger users.
Look through the popular posts across your sector and see which ones fit your brand. You could join your industry’s latest hashtag TikTok challenges, for example. These challenges often don’t spread to other platforms. Joining them shows you value TikTok as a home for exclusive content.
What TikTok Usage Statistics Can Tell Us
How people use TikTok is just as important as who uses it. This helps you figure out a good time to post, for example. Some people only have a few minutes per day to check TikTok. Others can spend many hours scrolling the app.
Here are some enlightening TikTok usage statistics courtesy of the Pew Research Center:
- Roughly half of US TikTokers never post videos on the platform.
- The 25% most active users, in contrast, post 98% of the videos.
- 40% of users say the For You page is very/extremely interesting.
- The average TikToker follows 154 accounts and has 36 followers.
- Most users don’t fill in their profiles with details about themselves.
The average user rarely posts videos and doesn’t have a full profile. This means you might find it difficult to get information on your followers. These stats also show exactly how useful TikTok’s For You page is. Only 14% of TikTokers don’t like their recommendations. This means you can trust that the users who see your content will enjoy it.
How Will These Stats Change Over Time?
It’s nearly impossible to predict how any social media statistics will evolve over time. A new app could eclipse TikTok in popularity by this time next year, for example. Internet users (especially those on social media) are notoriously fickle.
On the other hand, TikTok might fully eclipse other video content sites such as YouTube. Plenty of apps are now embracing short-form content — a revolution that TikTok itself sparked. But we aren’t seeing many people leave TikTok for these other platforms.
You have to keep up with new reports and stats that could affect your TikTok strategy. These will help you refine your content in real time to meet shifting audience expectations. If you don’t, you might easily fall behind your competitors.
FAQs
What are some statistics about TikTok?
Some interesting statistics about TikTok include:
- There are around 1 billion active global monthly users aged 18 or over.
- 38.5% of the app’s adult users are betweetn 18-24.
- There are 53.4% female TikTok users and 46.6% of male ones.
Which country uses TikTok the most?
According to statistics, the United States is the country that uses TikTok the most with 150 million monthly users.
Is TikTok big in Europe?
There are 142 million users in Europe, so the app is quite well-known there.
TikTok Statistics: Grow Your Brand on the Platform
These TikTok statistics help guide your brand to success. You should also look at similar reports for Instagram and your other social networks. You can boost your Instagram and TikTok brand even further with GoRead.io’s paid followers.
This service gives you high levels of consistent engagement. You’ll then be able to find entirely new audiences just waiting to discover you. Try GoRead.io today, and your social media profiles will soar!