Steps to Increase Your Instagram Followers
Are you starting from scratch on social media or trying to establish your online brand? One important aspect is likely how to increase your followers on Instagram. Buying Instagram followers or using bots might give a temporary boost to your follower count, but they will not benefit you in the long run. This is because the only truly valuable Instagram followers are real people who are interested in and engage with your brand. To learn more about how to organically grow your Instagram followers, take a look at our comprehensive guide.
Step 1: Establish a solid foundation Develop a comprehensive Instagram marketing strategy To be successful on social media, you need a clear plan. While increasing your Instagram followers is a good initial goal, it is not sufficient on its own to create a successful Instagram account. Your goal should be part of a larger plan that aligns with your business strategy and social media marketing objectives.
Consider the reasons why you want more Instagram followers. What are your ultimate goals? For example, you may want to:
- Raise brand awareness
- Increase product sales
- Drive traffic to your website
By keeping your focus on these business-oriented goals, you can ensure that your Instagram account stays consistent and tells a compelling brand story that attracts new profile visitors and helps build (and maintain) a loyal following. We have an option for you to Buy Instagram likes if you want to make things faster.
Step 2: Define your target audience To effectively reach the people you want to follow you on Instagram, it is important to understand who they are. Consider the following questions:
- Where do they live?
- What do they do for work?
- When and how do they use Instagram?
- What are their challenges and pain points?
Answering these questions will help you create content that resonates with the users on Instagram who are most likely to follow you. It will also help you consistently deliver content that keeps your audience engaged for the long term.
Step 3: Develop a consistent brand narrative and aesthetic Your brand story and aesthetic on Instagram should be cohesive and easily recognizable. You can use Instagram Stories to share content that may not fit with the look and feel of your main feed. For example, you may want to show how your product is made, or humanize your brand by sharing an employee's perspective. Alternatively, if your brand is aspirational, you may want to showcase the lifestyles or achievements of your customers.
Regardless of the approach you take, it is important to maintain a consistent brand voice, personality, and look. You can use styling to give your grid a consistent appearance, like @themillerswifecustomcookies does in the example provided.
Step 4: To increase your visibility on Instagram, use keywords in your name and username fields. Your username, or Instagram handle, should be consistent with those you use on other social media platforms, as this makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand. In the name field, you can include up to 30 characters, including your most relevant keyword. This will make you more easily discoverable by users searching for specific terms. For example, travel writer Claudia Laroye (@itsclaudiatravels) includes the keyphrase "travel writer" in her Instagram name, making her more likely to be found by those looking for travel content or writers.
To optimize your Instagram profile and bio, consider the following:
- Your profile includes your name and username fields, your website, and your bio
- Your bio can be up to 150 characters and should convey your brand identity and explain to new visitors why they should follow you. What type of content can they expect from your account?
- Two-thirds of Instagram business profile visits come from non-followers, so it is important to make a strong impression with your bio and profile to convince them to follow you.
- For example, @abstractaerialart's bio clearly communicates the purpose and promise of their account in a concise and easy-to-understand way.
Step 5:To increase your Instagram followers, it is important to create high-quality, visually appealing content for your Instagram grid. This will attract new users to your profile and encourage them to follow you. In addition, writing compelling captions can also help increase reach and engagement on your posts. Some strategies to consider include starting with the most important words in your caption, asking a question, using emoji, and experimenting with different caption lengths. Longer captions tend to perform better in terms of engagement, but very short captions can also be effective when the visuals speak for themselves. Commercial photographer @nelsonmouellic is a great example of someone who has mastered the art of creating a gorgeous Instagram grid.
it is important to create content that is useful and inspiring, as this will encourage your audience to engage with and share your posts. One way to do this is by creating infographics that provide expert insights. If someone embeds your Instagram posts in their blog or shares them in their Instagram Story, you have the opportunity to reach a new audience of potential followers. Consider creating content that is easy to re-share, as this can help expand your reach and bring in new followers.
If you want to increase your Instagram followers, it is important to use Instagram Stories, as this feature is highly popular and engages a large number of users. In fact, half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses. By using the hashtag and location features in your Stories, you can expose your content to people who do not already follow you. Another way to make the most of Instagram Stories is to use pinned Story highlights to introduce your brand to new visitors and show them why they should follow you. Customizing the cover photos on your highlights can also help to keep things on-brand and visually appealing. For example, supplement company Vega uses custom green highlights to maintain their plant-friendly image.