Want to learn how to put a link in Instagram bios? This will make people more likely to check out your other content. You can promote causes, your other accounts, or even a limited-time event. Here’s a guide to IG bio links and how to add them.
How To Put a Link in Instagram Bios on Mobile
Adding a link to your IG bio will help you unify your social profiles, which is great if you want to enhance your social media strategy. They’ll make it easier for your fans to keep up with your full range of content. Here’s how to put a link in your bio with IG’s app.
1. Go to Your Page
Click on your profile picture in the bottom right of Instagram’s feed. This may show up as a basic human graphic if you just use one account. This takes you to your page — which currently won’t have an IG bio link.
2. Edit Your Profile
Click Edit Profile just below your Insta bio. This is a space for you to make any changes to your profile as you see fit. Press Add Link to bring up two options. Add External Link is what we’re looking for here.
3. Add the Link
This page brings up two fields to fill in: URL and Title. Type (or paste) the web address into the first space. The title is optional. But it’ll make it a lot easier for your followers to see what the link is right away.
How Many Links Can You Put in Your Bio?
Once you know how to put a link in your Instagram bio, you should consider adding more! Insta currently lets you add up to five links. Your bio will “collect” them into one button. Clicking on this will bring up the full list.
Don’t limit yourself to a single link. You might miss the chance to promote your other networks. On the other hand, you won’t need to use all five slots. This could overstuff your page. Two to three might be the best middle-ground that drives engagement to each link you add.
What Links Should You Add to Your Instagram Bio?
Learning how to put a clickable link in an Instagram bio is just the first stage. You’ll also need to add the right link to get people’s attention. Here are just a few options that might help you out:
- Share other profiles: Many people use their links to show their social networks. IG even has a button for adding your Facebook that appears when selecting a link.
- Do a product promo: Is someone paying you to share their new product? Your bio is a good way to boost the conversion rate — especially if you have an affiliate link.
- Promote your blog posts: Got a piece of writing you just want your followers to read? These links give you a space for your thoughts that short captions often can’t.
- Add a booking page: Businesses can add a link that goes right to the booking process. Your Instagram bio might be where your firm makes most of its sales.
- Inform users about a social cause: Add a petition or crowdfund that’s close to your heart. This could drive up your donations while also showing the cause is your main priority.
- Add link tools: You can put all your relevant links on one page and link it in your bio. Creator accounts with a lot of content might find this especially useful.
- Promote a limited-time campaign: Your brand may be running a special campaign for the month. A bio link means people can keep up with this even if they miss your posts.
How To Put a Clickable Link in Instagram Bios on PC
You can’t add links to your IG bio on the desktop site. But there are still ways to share links. You could put out a post that has it in the text. Insta posts can’t have clickable links, however.
The site might add this feature in the future — but for now, mobile is your best bet. This means you simply can’t learn how to put a link in bio on Instagram for PC.
Promoting Your Instagram Bio Link
You can share your link in two main ways: through a post or via Instagram stories.
Make a post about the topic in your link. For a new product, talk about its features and consider offering a special discount through the link. Links in post captions aren’t clickable — but people on PC can easily copy and paste them. Regardless, you have to direct people toward your bio.
You could make a story with a screenshot of your bio that asks people to click the link. But you’ll also be able to make a link sticker with the same web address. Simply swipe up when putting an IG story together and press the Link option from the sticker rows.
Using Link-in-Bio Tools on Instagram
According to the Influencers Club, 31 million people use a link-in-bio tool such as Linktree, which acts as a link “landing page.” This means you can add an address that guides people to others. You might want to use this in place of five IG links. Many of these tools even let you customize the page.
Some social media sites limit links to their competitors. Instagram hasn’t done this quite yet, but it could just be a matter of time. They might one day stop you from adding a TikTok creator profile to your bio, for example. Link tools will help you get around these problems.
Five links may also just not be enough for your account. You might want to promote and sell a product on Instagram, a cause, a blog post, your website, and more. Link tools also aid the user experience by letting you lay your links out however you want.
How To Remove a Link in Your IG Bio
You can’t learn how to put a link in your bio on Instagram without learning how to remove it. The link might not be relevant within a matter of days. It may be for a limited-time event, for example.
Go back to your page and click Edit Profile. Go to Links and click the link you want to remove. This sends you to a page where you can change the URL or title. Simply press Remove Link to get rid of it.
Out-of-date links won’t give a great impression of your profile. People might even think that you abandoned it. Check your links every week or two to make sure they’re still accurate.
FAQs
Why do people put links in their Instagram bios?
Putting a link in your IG bio, helps you enhance your social media strategy. By adding links to your other social media accounts, you can help them grow and gain more followers.
Why is a link not showing in my Instagram bio?
Ensure you have placed the link in the correct place, which is the “Website” field.
Can people see if you click links in Instagram bios?
The simple answer is no. You can find out how many clicks the link got, but not who specifically clicked on the link.
Enhance Your Social Media Strategy With Links in Instagram Bios
Knowing how to put a link in Instagram bios will help you build a cohesive brand. GoRead.io’s paid follower service can also give your profile a helping hand without any bots.
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