Your brand’s goal online might be to set up great sponsorship deals. But how exactly do you find the right rep? An influencer database could give you all the answers. These tools show you data on a wide range of popular users.
In this post, we’ll show you exactly how this software can help your business.
What Is an Influencer Database?
Influencer software shows brands and marketing teams which people are most popular online. This is ideal for boosting your marketing campaigns, especially on Instagram and TikTok. In fact, a good database saves both time and money when choosing brand reps.
These tools can either aggregate already-available influencer stats or build a full in-app network. The latter might be a more costly option, though the talent pool is usually a lot smaller. Either of these could still help your business.
An influencer database offers detailed information on a person’s online presence. This includes their recent performance on the platform of their choice. You’ll also be able to see how they’ve helped past campaigns, either in your niche or beyond it.
The Benefits of an Instagram Influencer Database
These databases are invaluable to any influencer marketing campaigns you want to run. This is especially true on Instagram, one of the best sites for boosting your brand online. Here’s why it’s worth using an IG brand rep database for your next campaign:
- Scalability: These tools let you find influencers who fit your company’s scale. According to Sprout Social, micro-influencers have higher engagement rates than most other reps.
- Filtering: You need an influencer who’s sure to succeed with your target audience. Your IG database can specifically show you which possible reps fit your key demographics.
- Hyper-specific targeting: Similarly, you can make sure you get a rep that perfectly suits your campaign. For example, find pregnant influencers to sell a new maternity product.
- Saving time: Finding which influencers would fit your campaign can take a long time. An influencer list tool could give you a wide range of suggestions in a matter of minutes.
- Budget allocation: An influencer marketing database can show you which reps offer the best ROI. This lets you get the best possible value for money from your IG influencers.
- Data-driven decisions: These tools are about so much more than just picking who has the most followers. You’ll also have data that shows how engaged these followers are.
- Platform versatility: Even for tools focusing on IG influencer marketing, you could find people popular on other platforms. This lets your campaigns grow on several sites.
Can You Get an Influencer Database Free of Charge?
Most of these databases come with multiple pricing options. However, you have to pay more for these tools’ most useful features. For example, some let you invite influencers to collab with you directly through their platform.
Small businesses generally have access to cheaper plans. But these usually mean they can run fewer campaigns and work with fewer influencers. The cheapest influencer marketing software may simply show you the names of trending influencers and little else.
Good databases could cost up to several hundreds of dollars, even before their most expensive plan. Free options are available for some tools. However, these come with even more limitations than the cheapest paid plans.
The right tool helps you streamline influencer marketing and save a lot of money over time. This means a database could be a solid investment. Nonetheless, you should take advantage of free trials to see which one fits your business the best.
Who Should Use Influencer Software?
These tools are mainly for brands and marketing managers searching for online influencers. It’s undeniable that these reps are a key part of today’s social media campaigns. And finding which people to collab with could be the hardest part of a campaign manager’s job.
The right influencer could help a product or campaign become a smash hit. These tools help an enterprise make better decisions. Small firms might even find an Instagram influencer database more useful than big brands. This is because they have more to lose if a deal fails.
Campaigns can take even a team of experts a lot of time to find the right influencer. These tools make this entire process a lot simpler.
Tips for Using an Influencer Marketing Database
Using influencer software isn’t just a case of picking anyone who’s trending. Though a database streamlines the process of finding a new influencer, it won’t take care of everything. Here’s how to use these tools in the right way:
- Find the best rep: You must think carefully about who your ideal influencer is. Use your tool’s categories to narrow down the options and keep your target demo in mind.
- Consider smaller influencers: Micro and nano-influencers could be a better choice that leads to more conversions. In fact, big IG creators often have low engagement rates.
- Update your criteria: Every campaign is different. You can’t rely on the same metrics or reps to carry you through each one. Make sure you’re always adapting your strategies.
- Assess pricing plans: Check for deals on different tools — especially as your business grows. You might find that another database will offer more value to your company.
- Review past partnerships: Your database might have details on how well an influencer helped previous sponsors. These metrics can make or break your choice of brand rep.
- Be specific: Make the most of every filter, even if this means fewer rep options. With an influencer that fits your firm, you can easily deliver compelling real-life customer stories.
- Look into each influencer: Your database won’t give you all the information you need. Check each potential partner’s accounts and even consider asking them questions.
Reaching Out to Online Influencers
Once you find the perfect brand rep, you must reach out to them. This can involve pitching your product and the type of campaign you want to run. You may even be able to do this through the database itself. However, not every tool offers this feature.
Decide whether you want to run a gifted, paid, or affiliate campaign. Again, this might actually be an option within your influencers database. Even if the tool doesn’t include direct messaging, it’ll likely give you an influencer’s contact details.
If you only have an influencer database free plan, you’ll likely have to reach out yourself. This is as simple as sending an email with your offer. With the right pitch, you could build a thriving and long-lasting business relationship.
Frequently Asked Questions
[FAQ] What information is typically included in an influencer database?
Databases typically include an influencer’s contact details and their overall online stats. This will come with data on their audience, past successes, and engagement rate. Before choosing, you need as much information as possible.
[FAQ] How do I find out where an influencer is based
A social media influencer’s accounts will make it clear where they live. Alternatively, you can use databases to narrow your search. This highlights influencers near you for hyperlocal marketing.
[FAQ] How can I find fake influencers?
Your database will usually only show popular influencers who are genuinely thriving on Insta or TikTok. If one does slip through the cracks, their low engagement rate will make it obvious in no time.
Find the Best Online Partners With the Help of GoRead.io
An influencer database is invaluable for brands of any size. But you might want to build up your Insta first to make the most of it. At GoRead.io, our real followers offer the perfect boost for your profile.
Our team can connect you with real accounts and engagement to help boost your business. Try GoRead.io today, and your brand will have more value to influencers and customers alike.