If you want to succeed on Twitch, you need to know how to build your channel. This means you must learn the platform’s main demographics. You’ll then be able to tailor your streams to fit this audience. In this post, the GoRead.io team goes over Twitch TV demographics and why they’re important.
Why You Need To Know Twitch TV Demographics
Learning Twitch’s demographics will help you put together streams that fit the right audience. As a content creator, your goal is to get as much engagement as possible. This means more views, more followers, and even more subscribers. You can only do this if you know who uses Twitch.
These stats help you understand the site’s average user. You can then put more effort into your streams by tailoring them to your audience. This might even be the only way to guarantee you’ll get effective long-term growth across the platform.
There are broad Twitch demographics you should always take into account — including a user’s average age. But many of the stats you’ll be working with are more specific. For example, which games are most popular this week? Which products or sponsors will your viewers respond to?
The 5 Most Important Twitch Stats
Twitch publishes a number of useful metrics that can help guide your streams. For example, this page shows that most viewers (70%+) are between 18 and 34. Here are some other key Twitch insights you should be aware of:
- There are 7 million unique and active streamers every month.
- Over 11 million streamers started a new Twitch channel in 2022.
- Viewers are more likely to buy products from a streamer’s ads.
- Over 35 million people watch a Twitch stream every single day.
- Viewers believe that Twitch advertisements truly help creators.
These Twitch streaming stats alone come with serious implications. They show that the ads you have on your channel matter and could even influence purchases and brand deals. You should also try to appeal to the 18-34 demographic — perhaps by playing games they’re currently enjoying.
How To Boost Your Twitch Viewership
Like any platform, there are certain tips that could boost your popularity on Twitch. You won’t go viral just by playing a game and only occasionally replying to your chat. Here’s how to become a popular streamer:
- Fill out your profile: Make sure everyone knows you’re an active user who takes Twitch seriously. Give your page a catchy bio, a profile pic, and even a channel banner.
- Talk to your viewers: Make sure you keep up with what viewers are saying, even while playing. Reply to them and make sure they feel welcome on your channel.
- Have a schedule: Find a time (perhaps in the evening) that works for you and stick with it. If people know when you go live, they can simply slot you into their routine.
- Change your stream type: You don’t have to stay in the gaming category. You can also have broadcasts where you just talk to your followers. This is a “Just Chatting” stream.
- Use custom alerts: Add more personality with custom alerts and stream overlays. Your page will have a unique look, and each new follower will play a custom sound.
- Add a loyalty program: Your stream software can give people points for joining multiple broadcasts. This will encourage them to come back and help you build a community.
- Check current trends: Sites such as Stream Hatchet show what’s new in the streaming community. Use this to get live stats and learn how to make the most of new trends.
What Games Are Popular With Twitch Users in 2024?
However, one of the best ways to grow your Twitch viewership is to play the right games. While people generally stay because of your own vibe, it still helps to play something they like. Despite what you might expect, this rarely lines up with the latest big releases.
In fact, TwitchTracker shows the platform’s most popular games. Grand Theft Auto V, League of Legends, Valorant, and Counter-Strike 2 currently top the list. Even when this changes, they will likely still be more popular than any 2024 title. This is mainly because they’re “live service.”
Live service video games get regular content updates, keeping them in the public eye. Over 10 years after its initial release, Grand Theft Auto V’s Online mode still receives new missions. Over 15 years after its first public build, the sandbox game Minecraft is still in the Twitch top 10.
You might still plan to play your favorite new releases — which Twitch users still enjoy. But it will help to balance this with other popular titles, even though they’re older.
Accommodating Different Twitch TV Age Demographics
As the platform itself confirmed, 18-34 is the platform’s main age range. This means you’ll likely have a healthy mix of Gen Z and Millennial viewers. But there’s also a sizeable number of users under 18. It’s hard to figure out exactly how many; most stats only include adult Twitch users.
You need a plan for navigating these different age groups. For example, you may want to make your streams 18+ only. Teenagers are no stranger to swearing or violent games. But, a streamer must create a welcoming environment that suits their audience.
If you plan on having a broad, wide-ranging appeal, keep your streams family-friendly. You could still play games full of blood, but don’t discuss “adult-only” topics. No matter your Twitch viewer demographics, always moderate the chat and remove anyone making people uncomfortable.
How Many Twitch Streamers Are There?
There are around seven million active Twitch streamers each month. This means you’ll have a lot of competition while trying to succeed on the platform. Like when you have high engagement on Instagram, however, engaging with your followers will help you stand out among the crowd.
People engaging with your stream will help it find new viewers, even with millions of other users vying for attention. Though these Twitch stats might seem quite daunting, you can still find success. In fact, even a small but close-knit community might be enough.
According to TwitchTracker, the greatest number of concurrent streamers was 9.89 million. This was in January 2021, and the COVID-19 pandemic was likely a major factor. More people were staying at home — and Among Us had recently become incredibly popular.
Don’t let the high number of streamers intimidate you. Focus on making great streams that your main Twitch TV age demographics enjoy.
How Many People Use Twitch?
There are over 35 million daily Twitch viewers. This includes users who devotedly watch certain streamers and those who simply browse the platform. As recently as July 2024, Twitch broke its record of concurrent viewers. There were 6.75 million watchers at the same time.
In just one week, TwitchTracker reports that users watched 1.35 billion minutes of content about Grand Theft Auto V. These stats show just how many people use the platform every day. There are plenty of users who could soon become your latest fans.
On top of this, Twitch’s language user demographics are very diverse. Streamers share content in over 35 languages. This means it’s important to recognize that not every user speaks English. They may only watch streams in their own language. This can stop them joining your channel.
Tracking Your Twitch Streaming Stats
There are a number of internal metrics you need to keep an eye on. As with Instagram Insights, looking into your account’s current performance can be very helpful. Here are some stats worth focusing on:
- Viewership: How many people watch your stream, either in total or at the same time.
- Engagement: How often users participate in the chat by sending emotes or messages.
- Viewer retention: The portion of users who stick with the stream from start to finish.
- Follower growth: How quickly you get new followers and how many follow mid-stream.
- Revenue: How many donations and bits you get — plus any ad revenue you receive.
- Peak hours: The time of day (or even day of the week) which gives you more views.
You can work some of these metrics out yourself. However, Twitch’s own dashboard also shows you a range of stats. This includes new followers, unique chatters, and average viewers.
You should also check the channel’s Viewer Engagement panel. This highlights moments where users engaged the most. You can use this to see your stream’s “greatest hits.”
Frequently Asked Questions
[FAQ] What is the target demographic for Twitch?
Given how many people use Twitch, it’s impossible to nail down a specific demographic. Though most adult viewers are 18-34, the stats don’t account for teenage users. Regardless, you must tailor your streams to your own target audience.
[FAQ] Can you see demographics on Twitch?
You cannot check your Twitch audience’s age range. However, your dashboard does show the percentage of viewers from different countries.
[FAQ] How many women use Twitch?
DEPT found that 35% of Twitch’s users are women. In terms of streamers, however, there are only two women in the platform’s top 25 most-followed users.
[FAQ] How many Twitch streamers are there with over five million followers?
There are currently 46 streamers with more than five million followers. However, this number could (and most likely will) grow in the near future.
Boost Your Social Media Metrics on Popular Platforms With GoRead.io
Your Twitch TV demographics will help you guide your channel’s direction. This is the same for any social media site, including Instagram. With GoRead.io, you can make sure your Twitch and Instagram grow at the same rate.
Our organic followers and likes packages will boost your IG profile until it has the growth you’re looking for. Try GoRead.io today, and you’ll get an Instagram just as popular as your Twitch.